Event Planning Articles

New to the bicycle event game? Here are some articles to help you get started

How Promoters Handle Ride Pirates

Poaching, pirating, going undocumented — these are a few terms for the act of riding an organized ride that has an entry fee without paying that entry fee. Read more here. Published December 1, 2019

Creating a Sustainable Event

You want your event to profitable (always!) and sustainable. One aspect of sustainability is to minimize the impacts of your event on the local environment. Read more here. Published September 11, 2018

Route Marking Success: How to Avoid Rider Confusion

The art of century ride route marking requires the obscure “talent” of placing arrows right where the cyclists will need them, whether you want to or not. Read more here. Published August 10, 2018

Save Money: Does Your Event Policy have Useless Extra Coverage?

You need liability coverage for your bicycle event so you go out and buy it. No problem. What you may not have noticed, Read more here. Published July 10, 2018

Finding, Care of, & Feeding Volunteers

Some events are run by bike clubs that have tons of people willing and able to help out before and during the event. Service clubs Read more here. Published March 2, 2018

Start Planning that Bike Event

If you’re not sure where to begin, start with bite-sized chunks -- particularly if you’re a part-time or volunteer event coordinator. Read more here. Published January 10, 2018

Bike Events: Always be Innovating

We're in the home stretch of 2017 -- and bike event planning should start to take shape even as the holidays are rolling along. As you start to work on your 2018 bike event, here are some simple tweaks to keep your event fresh. Read more here. Published December 10, 2017

Event Social Media Marketing

As an event promoter you have to keep communicating with your past riders, fans, and future participants. One of the best ways to do this is to post regularly on social media... Read more here Published November 1, 2017

Choosing an Online Registration Company

Picking an online registration company? Here are five questions to be answered. Read more here. Published Aug. 10, 2017

Getting Media Coverage for Your Event

Although it takes some work to get a media outreach program up and running, the long-term benefits can be great and will help make your event successful going into the future. Read more here. Published July 10, 2017

Taking Care of Your Sponsors

You worked to recruit big name sponsors for your century ride and they donated money and in-kind products. How do you thank these businesses that backed your event with their hard-earned prestige? Read more here. Published June 10, 2017

Four tips for Staying in Your Audience’s Mind

You run a bike ride to make money for your bike club or charity. There’s a lot of competition for bike riders’ attention. So how do you rise above all the other events that might be vying for the same riders? Read more here. Published March 1, 2017