Bicycle Event Social Media Marketing

As an event promoter you have to keep communicating with your past riders, fans, and future participants. One of the best ways to do this is to post regularly on social media so people don’t forget about your event during the long months before registration opens. Here are 9 tips for generating ideas for regular social media posts that will keep your event in the front of your fans’ thoughts, leading up to when you open your registration.

Sharing is caring! Promote your event on social media

  1. Do you have access to a short video or photos of your event? Post those to your social media accounts and be sure to include your website.
  2. Get together with other event promoters and cross-post each other's event information. Your followers learn about other events and cross-promoting events helps create goodwill between you and your fellow event promoters.
  3. Has your event been around for a number of years? Post on Thursdays for Throwback Thursday!
    • How about posting a photo or two of those first couple of years?
    • Or, post a photo of a team that rode the event back in the day.
    • In addition to including your website, also include the hashtags #tbt and #throwbackthursday.
  4. Share a fun fact about your event. Just one. Sometimes less is more.
  5. Share information on your principle charity if your event supports one.
  6. Share a short profile and photo of a volunteer for your event.
  7. Share an inspirational quote. It doesn’t necessarily have to be about your ride/event. It could be a just for fun quote.
  8. Create a contest and offer the winners a free entry into your event.
  9. Create a poll for your followers to respond to or simply ask a question. Everyone loves to give their opinions!

When you do turn on your registration, do be sure to blast it out to your social media followers. After all, they cared enough to follow you—they will want to know when sign-ups start!